If you have stumbled upon this post, you are probably struggling with picking the right digital agency for your project. It’s confusing and it’s complicated. And the fact that you have money involved just adds another parameter to an already complex equation and that’s not helpful. You need to be thorough in your research and planning regarding all aspects.
Before you proceed, make a document and list down everything you need. An employee can only help you if they are clear with what they have to work with and deliver. You want a website? List down all the functionality, the pages, everything you need in the final product. Mention your preferred color scheme. Do you need a logo to go with it? Or you want to make sure your new website’s ranking properly. Mention it all. And keep it handy to send to potential agencies.
First thing is to have a budget. A fixed budget is a lie. You’re probably never going to have a job finished within the right budget.
If you have a low budget, you will probably be stuck with someone who will do a job for cheap and that gives you a sub-par product. Don’t believe me? Go to Fiverr, and see how many people you’ll find who is going to just fix your every issue for $5-10.
If you have a high budget, you most definitely will get a good product but then there’s always a question of employing someone better or wondering, how high is good enough for your project.
Planning and laying down a proper budget should be of the utmost importance. Pick an amount. Pick a limit for how high you’ll go and plan your project and hiring around that.
Freelancer or Agency?
Alright, I’m going to be really straight forward regarding this. There IS a correct answer to this, and for most, it is to go for an Agency.
For instance, think about if you decide to remodel your house, you are not going to have different people with different opinions and design styles, work around and provide you with an unmatched and unfit product. You need a single group of people, with a shared aesthetic for design and work together for an unfinished product.
The only cases where you can consider choosing a freelancer is if you want a one time job done and out of your way.
The obvious, yet forgotten tips
There’s some obvious preliminary tips for you to help you in picking the right digital agency. I’m just going to list them, so you can use it as a checklist.
- Examine the credentials and make sure they have experience in the technology and niche that your product is focusing on
- Online Reviews and Testimonials are worth their weight in gold. Good agencies have good reviews. End of story.
- Effective Communication and whether they are open to you about their ideas and vision
- Location matters when you are looking for a local person/agency for the job. You can prioritize it if you are comfortable meeting with whom you hire before offering a job
- Tools and Certifications
- SIGN AN AGREEMENT. It’s important. And, it works both ways. It protects you and makes sure you get everything you were promised.